Ethical Issues in Marketing: A Stakeholder Approach

G.M. Zinkhan, P. Peev

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Marketing
EditorsV. Lukosius
Place of PublicationHouston, TX
Publication statusPublished - 2008
EventAnnual meeting of the Association of Collegiate Marketing Educators - Houston, TX
Duration: 4 Mar 20088 Mar 2008

Conference

ConferenceAnnual meeting of the Association of Collegiate Marketing Educators
Period4/03/088/03/08

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