Original language | English |
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Title of host publication | Advances in Marketing |
Editors | V. Lukosius |
Place of Publication | Houston, TX |
Publication status | Published - 2008 |
Event | Annual meeting of the Association of Collegiate Marketing Educators - Houston, TX Duration: 4 Mar 2008 → 8 Mar 2008 |
Conference
Conference | Annual meeting of the Association of Collegiate Marketing Educators |
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Period | 4/03/08 → 8/03/08 |