Ethical Issues in Marketing: A Stakeholder Approach

G.M. Zinkhan, P. Peev

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Advances in Marketing
Editors	V. Lukosius
Place of Publication	Houston, TX
Publication status	Published - 2008
Event	Annual meeting of the Association of Collegiate Marketing Educators - Houston, TX Duration: 4 Mar 2008 → 8 Mar 2008

Conference	Annual meeting of the Association of Collegiate Marketing Educators
Period	4/03/08 → 8/03/08

Cite this

@inproceedings{1dcf0f89d99a4fa9882dd06e0c8df667,

title = "Ethical Issues in Marketing: A Stakeholder Approach",

author = "G.M. Zinkhan and P. Peev",

year = "2008",

language = "English",

editor = "V. Lukosius",

booktitle = "Advances in Marketing",

note = "Annual meeting of the Association of Collegiate Marketing Educators ; Conference date: 04-03-2008 Through 08-03-2008",

}