European marketing managers and the European Currency Unit: a study of optism, pessimism and indifference

Y.M. van Everdingen, G.J. Bamossy, S. Durvasula

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Conference proceedings of the 25th EMAC conference
Place of Publication	Budapest
Publisher	EMAC
Pages	1199-1210
Number of pages	12
Publication status	Published - 1996

Persistent URL (handle)

@inbook{f40b3d8f486f4682a29a877e55a1fe2f,

title = "European marketing managers and the European Currency Unit: a study of optism, pessimism and indifference",

author = "{van Everdingen}, Y.M. and G.J. Bamossy and S. Durvasula",

year = "1996",

language = "English",

pages = "1199--1210",

booktitle = "Conference proceedings of the 25th EMAC conference",

publisher = "EMAC",

}