European marketing managers and the European Currency Unit: a study of optism, pessimism and indifference

Y.M. van Everdingen, G.J. Bamossy, S. Durvasula

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationConference proceedings of the 25th EMAC conference
Place of PublicationBudapest
PublisherEMAC
Pages1199-1210
Number of pages12
Publication statusPublished - 1996

Cite this

van Everdingen, Y. M., Bamossy, G. J., & Durvasula, S. (1996). European marketing managers and the European Currency Unit: a study of optism, pessimism and indifference. In Conference proceedings of the 25th EMAC conference (pp. 1199-1210). Budapest: EMAC.