European marketing managers and the European Currency Unit: a study of optism, pessimism and indifference

Y.M. van Everdingen, G.J. Bamossy, S. Durvasula

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationConference proceedings of the 25th EMAC conference
Place of PublicationBudapest
Number of pages12
Publication statusPublished - 1996

Cite this