European Marketing Managers and the European Currency unit: a study of Optimism, Pessimism, and Indifference

Y.M. van Everdingen, G.J. Bamossy, S. Durvasula

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publication25th European Marketing Academy Conference
Place of PublicationBudapest
PublisherEuropean Marketing Association
Number of pages12
Publication statusPublished - 1996

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