| Original language | English |
|---|---|
| Project No. | 520-0102-1 |
| Publication status | Published - 2020 |
Publication series
| Name | The Case Center |
|---|
Expanding the Traditional Retail Model: Douglas’ Path Towards a Multichannel Beauty Platform
Nico Wiegand*, Werner J. Reinartz, Julia Winderling
*Corresponding author for this work
Research output: Case Note › Case note › Professional