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Expanding the Traditional Retail Model: Douglas’ Path Towards a Multichannel Beauty Platform

  • Nico Wiegand*
  • , Werner J. Reinartz
  • , Julia Winderling
  • *Corresponding author for this work

Research output: Case NoteCase noteProfessional

Original languageEnglish
Project No.520-0102-1
Publication statusPublished - 2020

Publication series

NameThe Case Center

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