TY - JOUR
T1 - Explaining online ambassadorship behaviors on Facebook and LinkedIn
AU - van Zoonen, Ward
AU - Bartels, Jos
AU - van Prooijen, Anne Marie
AU - Schouten, Alexander P.
PY - 2018/10
Y1 - 2018/10
N2 - Due to technological advancement work is situated within a broader network where work communiqués become public and observable by anyone at any time. This study draws on identity theory and boundary management preferences to examine the extent to which employees use their Facebook and LinkedIn accounts to share updates about their organization. This study reports on a two-wave panel study among Dutch employees (N = 515). Drawing on boundary theory and organizational citizenship literature this study shows that self-enhancement motives are important predictors for ambassadorship behaviors on Facebook and LinkedIn. Conversely, segmentation preferences and identification processes significantly affect ambassadorship behaviors on Facebook, but not on LinkedIn. Hence, social media afford similar behaviors across platforms but the antecedents may differ across social media platforms.
AB - Due to technological advancement work is situated within a broader network where work communiqués become public and observable by anyone at any time. This study draws on identity theory and boundary management preferences to examine the extent to which employees use their Facebook and LinkedIn accounts to share updates about their organization. This study reports on a two-wave panel study among Dutch employees (N = 515). Drawing on boundary theory and organizational citizenship literature this study shows that self-enhancement motives are important predictors for ambassadorship behaviors on Facebook and LinkedIn. Conversely, segmentation preferences and identification processes significantly affect ambassadorship behaviors on Facebook, but not on LinkedIn. Hence, social media afford similar behaviors across platforms but the antecedents may differ across social media platforms.
KW - Boundary preferences
KW - Facebook
KW - LinkedIn
KW - Organizational ambassadorship
KW - Organizational identification
KW - Self-enhancement
UR - http://www.scopus.com/inward/record.url?scp=85049334343&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85049334343&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2018.05.031
DO - 10.1016/j.chb.2018.05.031
M3 - Article
AN - SCOPUS:85049334343
SN - 0747-5632
VL - 87
SP - 354
EP - 362
JO - Computers in Human Behavior
JF - Computers in Human Behavior
IS - October
ER -
