Explaining the Trademark-Innovation Linkage: the Role of Patents and Trademark Filing Strategies

M.J. Flikkema, C. Castaldi, A.P. de Man, M. Seip

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAcademy of Management Proceedings
Place of PublicationVancouver
PublisherAOM
Pages16624
Publication statusPublished - 2015
EventAnnual Meeting of the Academy of Management - Vancouver
Duration: 1 Jan 20151 Jan 2015

Publication series

Name1

Conference

ConferenceAnnual Meeting of the Academy of Management
Period1/01/151/01/15

Cite this