TY - JOUR
T1 - Exploiting the opportunities of Internet and multi-channel pricing
T2 - An exploratory research
AU - Sotgiu, Francesca
AU - Ancarani, Fabio
PY - 2004/3/1
Y1 - 2004/3/1
N2 - Smart firms are not worried about the impact of the Internet on pricing, but realise that they have the unique opportunity to exploit new options and improve their marketing performance. Multi-channel pricing is one of the most interesting opportunities firms can exploit in the digital economy. Reviews the existing literature on pricing on the Internet and on multi-channel pricing. Presents the results of an exploratory research on price opportunities perceived by firms. Offers a picture of the possible multi-channel options available to firms and highlights the importance of the value for and of the customer.
AB - Smart firms are not worried about the impact of the Internet on pricing, but realise that they have the unique opportunity to exploit new options and improve their marketing performance. Multi-channel pricing is one of the most interesting opportunities firms can exploit in the digital economy. Reviews the existing literature on pricing on the Internet and on multi-channel pricing. Presents the results of an exploratory research on price opportunities perceived by firms. Offers a picture of the possible multi-channel options available to firms and highlights the importance of the value for and of the customer.
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U2 - 10.1108/10610420410529753
DO - 10.1108/10610420410529753
M3 - Review article
AN - SCOPUS:84992998206
SN - 1061-0421
VL - 13
SP - 125
EP - 136
JO - Journal of Product & Brand Management
JF - Journal of Product & Brand Management
IS - 2
ER -