Exploiting the opportunities of Internet and multi-channel pricing: An exploratory research

Francesca Sotgiu, Fabio Ancarani

Research output: Contribution to JournalReview articleAcademicpeer-review

Abstract

Smart firms are not worried about the impact of the Internet on pricing, but realise that they have the unique opportunity to exploit new options and improve their marketing performance. Multi-channel pricing is one of the most interesting opportunities firms can exploit in the digital economy. Reviews the existing literature on pricing on the Internet and on multi-channel pricing. Presents the results of an exploratory research on price opportunities perceived by firms. Offers a picture of the possible multi-channel options available to firms and highlights the importance of the value for and of the customer.

Original languageEnglish
Pages (from-to)125-136
Number of pages12
JournalJournal of Product & Brand Management
Volume13
Issue number2
DOIs
Publication statusPublished - 1 Mar 2004

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