Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO)” (Abstract)

C. Hayran, L. Anik, Z. Gürhan-Canli

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Abstract

Today, we are more aware of the several alternative activities happening around us than ever before. We have access to real-time information about what is going on—events to see, places to visit, conversations to follow, gatherings to attend, etc. Especially through digital tools and social media, we are frequently reminded of the existing experiences. Yet, we often lack the resources to participate in all. As a result, we are likely to experience an aversive affective state, a feeling of missing out on the unattended experiences. Despite the extensive managerial press on FOMO (e.g., Herman 2012; JWT 2012), scarce empirical work exists (Alt 2015; Przybylski et al. 2013). In this paper, we elaborate on the meaning of FOMO in a nomological web of constructs, explore its antecedents (i.e., when and how it occurs), and link FOMO to consumer behavior.
Original languageEnglish
Title of host publicationDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages661-662
DOIs
Publication statusPublished - 2017
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Funding

The authors gratefully acknowledge a research grant from Marketing Science

FundersFunder number
Marketing Science

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