Exploring the Determinants of Perceived Web-Site Interactivity

J. Song, G.M. Zinkhan

Research output: Contribution to Journal › Article › Academic › peer-review

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@article{7a494e86791646d2944b1a1b9ec0acf4,

title = "Exploring the Determinants of Perceived Web-Site Interactivity",

author = "J. Song and G.M. Zinkhan",

year = "2008",

doi = "10.1509/jmkg.72.2.99",

language = "English",

volume = "72",

pages = "99--113",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "April",

}