Exploring the Determinants of Perceived Web-Site Interactivity

J. Song, G.M. Zinkhan

Research output: Contribution to Journal › Article › Academic › peer-review

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title = "Exploring the Determinants of Perceived Web-Site Interactivity",

author = "J. Song and G.M. Zinkhan",

year = "2008",

doi = "10.1509/jmkg.72.2.99",

language = "English",

volume = "72",

pages = "99--113",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "April",

}

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T1 - Exploring the Determinants of Perceived Web-Site Interactivity

AU - Song, J.

AU - Zinkhan, G.M.

PY - 2008

Y1 - 2008

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U2 - 10.1509/jmkg.72.2.99

DO - 10.1509/jmkg.72.2.99

M3 - Article

SN - 0022-2429

VL - 72

SP - 99

EP - 113

JO - Journal of Marketing

JF - Journal of Marketing

IS - April

ER -