Exploring the Impact of the New WIC Food Package on Low-Fat Milk Consumption Among WIC Recipients: A Pilot Study

Lana Meiqari, Lindsey Torre, Julie A Gazmararian

    Research output: Contribution to JournalArticleAcademicpeer-review

    Abstract

    OBJECTIVE: To examine if the mothers and their eldest child participating in WIC would accept the 2009 new Women, Infants, and Children (WIC) program package and drink more low-fat milk.

    METHODS: Mothers and their eldest child at two Atlanta WIC clinics were recruited. Data were collected at baseline (before the new WIC package), at one week and four weeks.

    RESULTS: The percentage of children consuming low-fat milk significantly increased: 41.3% at baseline, 58.8% at week one, and 79.5% at week four (p<.001). After four weeks, the mothers reported increased child's consumption of low-fat milk vs. whole milk (AOR = 7.36; CI: 1.44-37.52). Mothers' consumption of low-fat milk did not significantly change after introduction of the new package.

    CONCLUSIONS: Policy changes for WIC vouchers were implemented to encourage mothers to reduce fat calories in dairy products for them and their children. This represents a powerful, low-resource intervention to change health behaviors among low-income families.

    Original languageEnglish
    Pages (from-to)712-25
    Number of pages14
    JournalJournal of health care for the poor and underserved
    Volume26
    Issue number3
    DOIs
    Publication statusPublished - Aug 2015

    Keywords

    • Adult
    • Child, Preschool
    • Dietary Fats
    • Energy Intake
    • Female
    • Follow-Up Studies
    • Food Assistance
    • Food Packaging
    • Georgia
    • Health Behavior
    • Humans
    • Infant
    • Milk
    • Mothers
    • Pilot Projects
    • Poverty
    • Young Adult
    • Journal Article

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