Export Planning

NA Jansen

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional

Abstract

A structured method to develop an export marketing plan.

Original language	English
Title of host publication	Export Management
Subtitle of host publication	A European Perspective.
Editors	Hans Veldman
Place of Publication	Groningen
Publisher	Wolters Noordhoff
Chapter	4
Pages	121-175
Number of pages	54
ISBN (Print)	9789001700324
Publication status	Published - 2010

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{fc6714ffec1640f099b1a1ba78935049,

title = "Export Planning",

abstract = "A structured method to develop an export marketing plan.",

keywords = "Export and Marketing",

author = "NA Jansen",

year = "2010",

language = "English",

isbn = "9789001700324",

pages = "121--175",

editor = "Veldman, {Hans }",

booktitle = "Export Management",

publisher = "Wolters Noordhoff",

}