Factors influencing the usage of websites: the case of a generic portal in the Netherlands

J.G.M. van der Heijden

doi:10.1016/S0378-7206(02)00079-4

Factors influencing the usage of websites: the case of a generic portal in the Netherlands

J.G.M. van der Heijden

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Abstract

In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, "perceived visual attractiveness" of the website and demonstrates that it influences usefulness, enjoyment, and ease-of-use. For our empirical research we partnered with a Dutch generic portal site with over 300,000 subscribers at the time the research was conducted. The websurvey resulted in a sample size of 828 respondents. The results confirmed all of the 12 hypotheses formulated. © 2002 Elsevier Science B.V. All rights reserved.

Original language	English
Pages (from-to)	541-549
Number of pages	9
Journal	Information and Management
Volume	40
Issue number	6
DOIs	https://doi.org/10.1016/S0378-7206(02)00079-4
Publication status	Published - 2003

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10.1016/S0378-7206(02)00079-4

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title = "Factors influencing the usage of websites: the case of a generic portal in the Netherlands",

abstract = "In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, {"}perceived visual attractiveness{"} of the website and demonstrates that it influences usefulness, enjoyment, and ease-of-use. For our empirical research we partnered with a Dutch generic portal site with over 300,000 subscribers at the time the research was conducted. The websurvey resulted in a sample size of 828 respondents. The results confirmed all of the 12 hypotheses formulated. {\textcopyright} 2002 Elsevier Science B.V. All rights reserved.",

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AB - In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, "perceived visual attractiveness" of the website and demonstrates that it influences usefulness, enjoyment, and ease-of-use. For our empirical research we partnered with a Dutch generic portal site with over 300,000 subscribers at the time the research was conducted. The websurvey resulted in a sample size of 828 respondents. The results confirmed all of the 12 hypotheses formulated. © 2002 Elsevier Science B.V. All rights reserved.

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JF - Information and Management

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ER -

Factors influencing the usage of websites: the case of a generic portal in the Netherlands

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