Precision farming (PF) technologies can help to mitigate the environmental impact of agriculture by reducing fertiliser use and irrigation while saving cost for the farmer. However, these technologies are not widely adopted in Europe. We study farmers' willingness to adopt PF technologies based on a choice experiment. Among other determinants, we explore the role of social influence for the valuation of PF technology features. The data are analysed using mixed and latent class logit models. Our results show that knowledge of fellow farmers who adopted the technology positively influences the valuation of PF technology features, stressing the importance of networks.
|Number of pages||49|
|Journal||European Review of Agricultural Economics|
|Early online date||11 Dec 2021|
|Publication status||Published - 1 Jan 2022|
Bibliographical notePublisher Copyright:
© 2020 The Author(s) 2020. Published by Oxford University Press on behalf of the Foundation for the European Review of Agricultural Economics.
- choice experiment
- choice modelling
- social networks
- sustainable agriculture
- technology adoption
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