Farmer preferences for adopting precision farming technologies: a case study from Italy

Julia Blasch*, Bianca van der Kroon, Pieter van Beukering, Renée Munster, Stefano Fabiani, Pasquale Nino, Silvia Vanino

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Precision farming (PF) technologies can help to mitigate the environmental impact of agriculture by reducing fertiliser use and irrigation while saving cost for the farmer. However, these technologies are not widely adopted in Europe. We study farmers’ willingness to adopt PF technologies based on a choice experiment. Among other determinants, we explore the role of social influence for the valuation of PF technology features. The data are analysed using mixed and latent class logit models. Our results show that knowledge of fellow farmers who adopted the technology positively influences the valuation of PF technology features, stressing the importance of networks.
Original languageEnglish
Pages (from-to)1-49
Number of pages49
JournalEuropean Review of Agricultural Economics
DOIs
Publication statusE-pub ahead of print - 11 Dec 2020

Keywords

  • precision farming
  • sustainable agriculture
  • technology adoption
  • social networks
  • choice experiment
  • choice modelling

VU Research Profile

  • Science for Sustainability

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