Flashbulb memories in Social Groups: A Comparative Study of the Memory of French President Mitterand's Death in a French and Belgian Group

Flashbulb memories are vivid and long-lasting memories for the reception context of an important public event (Brown & Kulik, 1977). They are assumed to be triggered by emotional factors (i.e., intensity of emotional feeling, appraisal of the original event) and by social factors (i.e., social sharing of the news, following media debate about the event). The present study investigated the memory for the death of the former President of France F. Mitterrand in two social groups, i.e., French and Belgian people. This study tests whether the flashbulb memory attributes, the memory for the original event, and the impact of the emotional and social determinants of flashbulb memory differed across groups. The results indicated that the flashbulb memory for Mitterrand's death is affected by group provenance, as French people showed higher levels of recall for the flashbulb memory attributes and their determinants than Belgian people. Time impaired recollections in both groups, so that flashbulb memories appear prone to decay and share the same destiny as ordinary memories. The theoretical construct of concern-as the most basic antecedent of emotional experiences and its related appraisal (Frijda, 1994)-is discussed in order to explain the differences in memory of the two social groups.