Food choices in context

This chapter discusses the context of food choices. First, a theoretical underpinning of the importance of context in food choice research is outlined. Thereafter, different contextual levels are discussed. We provide an overview of the macro context, local context, and the social context. Subsequently, we provide insight into several contextual settings in which food consumption or food purchases are taking place. These are the supermarket, workplace cafeteria/restaurant, home, and online/digital world. For each context, sample studies are provided to illustrate influences on food choices. The majority of these studies are in the field of public health nutrition, social psychology, and consumer marketing.