Forced Adoption of Self-Service Technologies: An Exploration of Antecedents and Consequences of Consumers’ Perceived Decisional Control

M.J. Reinders, R.T. Frambach, P.A. Dabholkar

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publication2007 AMA Winter Educators’ Conference: Marketing theory and applications
EditorsA.L. Dixon, K.A. Machleit
Place of PublicationChicago
PublisherAMA
Pages85-86
Publication statusPublished - 2007
EventMarketing theory and applications - Chicago
Duration: 1 Jan 20071 Jan 2007

Conference

ConferenceMarketing theory and applications
Period1/01/071/01/07

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