From Generic to Personalized: Investigating Strategies for Generating Targeted Counter Narratives against Hate Speech

The spread of hate speech (HS) in the digital age poses significant challenges, with online platforms becoming breeding grounds for harmful content. While many natural language processing (NLP) studies have focused on identifying hate speech, few have explored the generation of counter narratives (CNs) as means to combat it. Previous studies have shown that computational models often generate CNs that are dull and generic, and therefore do not resonate with hate speech authors. In this paper, we explore the personalization capabilities of computational models for generating more targeted and engaging CNs. This paper investigates various strategies for incorporating author profiling information into GPT-2 and GPT-3.5 models to enhance the personalization of CNs to combat online hate speech. We investigate the effectiveness of incorporating author profiling aspects, more specifically the age and gender information of HS authors, in tailoring CNs specifically targeted at HS spreaders. We discuss the challenges, opportunities, and future directions for incorporating user profiling information into CN interventions.