Decision making plays an important role in many situations. This applies both to individual decision making and collective decision making, although the scope of the consequences of a decision may be quite different for both cases. In the collective case, a worldwide scale can be reached whereas in an individual situation often the scale is limited to personal life. Nevertheless, also collective decisions usually have a basis in decisions of individuals within a population. In this paper, it is discussed how in certain cases individual decisions can indeed lead to collective decisions with a worldwide scope of consequences. Two mechanisms for this are considered in particular: influencer-driven social contagion within social networks and plasticity-driven evolution within biological populations.
|Title of host publication||Proceedings of the Second International Conference on Decision Economics, DECON'20|
|Publisher||Springer Nature Switzerland AG|
|Publication status||Accepted/In press - 23 Mar 2020|
|Name||Advances in Intelligent Systems and Computing|