From Individual Decisions to Collective Decisions Changing the World

Jan Treur*

*Corresponding author for this work

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review


Decision making plays an important role in many situations. This applies both to individual decision making and collective decision making, although the scope of the consequences of a decision may be quite different for both cases. In the collective case a worldwide scale can be reached whereas in an individual situation often the scale is limited to personal life. Nevertheless, also collective decisions usually have a basis in decisions of individuals within a population. In this paper it is discussed how in certain cases individual decisions can indeed lead to collective decisions with a worldwide scope of consequences. Two mechanisms for this are considered in particular: influencer-driven social contagion within social networks and plasticity-driven evolution within biological populations.

Original languageEnglish
Title of host publicationDecision Economics
Subtitle of host publicationMinds, Machines, and their Society
EditorsEdgardo Bucciarelli, Shu-Heng Chen, Juan M. Corchado, Javier Parra D.
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages15
ISBN (Electronic)9783030755836
ISBN (Print)9783030755829
Publication statusPublished - 2021
Event2nd International Conference on Decision Economics, DECON 2020 - Virtual, Online
Duration: 17 Jun 202019 Jun 2020

Publication series

NameStudies in Computational Intelligence
ISSN (Print)1860-949X
ISSN (Electronic)1860-9503


Conference2nd International Conference on Decision Economics, DECON 2020
CityVirtual, Online

Bibliographical note

Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.


  • Behavioural plasticity
  • Collective decision
  • Contagion
  • Evolution
  • Influencer


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