From market orientation to stakeholder orientation

T.L. Gonzales-Padron, O.C. Ferrell, I.S.J. Maignan, G.T. Hult

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Journal	Journal of Public Policy and Marketing
DOIs	https://doi.org/10.1509/jppm.29.1.93
Publication status	Published - 2010

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@article{616fdda0d50e4987803eee70db49faa7,

title = "From market orientation to stakeholder orientation",

author = "T.L. Gonzales-Padron and O.C. Ferrell and I.S.J. Maignan and G.T. Hult",

year = "2010",

doi = "10.1509/jppm.29.1.93",

language = "English",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

publisher = "American Marketing Association",

}