Giving (in) to help an identified person

Linh Vu*, Catherine Molho, Ivan Soraperra, Susann Fiedler, Shaul Shalvi

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

People give more to a person in need when this person's identity is known. Such altruistic behaviors may arise from a genuine concern for the person, leading people to give. Alternatively, altruistic behavior may also arise from one's attempt to reduce the guilt of not giving, leading people to give in. Is the increased altruism towards an identified (vs. unidentified) charity recipient driven by a genuine concern for the person or by guilt? The current registered report addressed this question in two experiments (N = 3671), in which participants made allocation decisions in transparent vs. ambiguous settings with a predetermined (versus undetermined; Study 1) or an identified (versus unidentified; Study 2) child in need as the recipient. Consistent with our pre-registered hypothesis, results revealed that participants gave significantly less to undetermined/unidentified children in an ambiguous, compared with a transparent setting. However, in contrast to our predictions, predetermined/identified children did not receive more than undetermined/unidentified children in transparent settings in which they know how their choice impacts the children. Accordingly, the predicted interaction between identification and ambiguity was not significant. Exploratory analyses revealed that participants who willingly resolve the ambiguity surrounding the impact of their choice gave more compared to those who were given transparent information by default. The results suggest that some people give in when making their donation decisions, but the tendency to give in is independent of whether the recipient is identified or not.

Original languageEnglish
Article number104557
Pages (from-to)1-14
Number of pages14
JournalJournal of Experimental Social Psychology
Volume110
Early online date24 Nov 2023
DOIs
Publication statusPublished - Jan 2024

Bibliographical note

Funding Information:
This research is financially supported by the European Research Council (ERC-CoG-865931) and the Dutch Research Council (NWO; Vi. Vidi. 195.137) awarded to Shaul Shalvi. The funders have no role in study design; in the collection, analysis and interpretation of data; in the writing of the report; and in the decision to submit the article for publication. We declare no competing interests.

Publisher Copyright:
© 2023 The Authors

Funding

This research is financially supported by the European Research Council (ERC-CoG-865931) and the Dutch Research Council (NWO; Vi. Vidi. 195.137) awarded to Shaul Shalvi. The funders have no role in study design; in the collection, analysis and interpretation of data; in the writing of the report; and in the decision to submit the article for publication. We declare no competing interests.

FundersFunder number
European Research CouncilERC-CoG-865931
European Research Council
Nederlandse Organisatie voor Wetenschappelijk Onderzoek

    Keywords

    • Altruistic behavior
    • Identified victim effect
    • Reluctant altruism
    • Willful ignorance

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