Global vs local brands: how home country bias and price differences impact brand evaluations

W. Winit, G. Gregory, M. Cleveland, P.W.J. Verlegh

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)102-128
JournalInternational Marketing Review
Volume31
Issue number2
DOIs
Publication statusPublished - 2014

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