Original language | English |
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Pages (from-to) | 102-128 |
Journal | International Marketing Review |
Volume | 31 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2014 |
Global vs local brands: how home country bias and price differences impact brand evaluations
W. Winit, G. Gregory, M. Cleveland, P.W.J. Verlegh
Research output: Contribution to Journal › Article › Academic › peer-review