Global vs local brands: how home country bias and price differences impact brand evaluations

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	102-128
Journal	International Marketing Review
Volume	31
Issue number	2
DOIs	https://doi.org/10.1108/IMR-01-2012-0001
Publication status	Published - 2014

Access to Document

@article{4b287e40aa444809b7f5e9115267afb1,

title = "Global vs local brands: how home country bias and price differences impact brand evaluations",

author = "W. Winit and G. Gregory and M. Cleveland and P.W.J. Verlegh",

year = "2014",

doi = "10.1108/IMR-01-2012-0001",

language = "English",

volume = "31",

pages = "102--128",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Publishing",

number = "2",

}

TY - JOUR

T1 - Global vs local brands: how home country bias and price differences impact brand evaluations

AU - Winit, W.

AU - Gregory, G.

AU - Cleveland, M.

AU - Verlegh, P.W.J.

PY - 2014

Y1 - 2014

U2 - 10.1108/IMR-01-2012-0001

DO - 10.1108/IMR-01-2012-0001

M3 - Article

SN - 0265-1335

VL - 31

SP - 102

EP - 128

JO - International Marketing Review

JF - International Marketing Review

IS - 2

ER -