Go Green! Should Environmental Messages be so Assertive?

A. Kronrod, A. Grinstein, L. Wathieu

Research output: Contribution to JournalArticleAcademicpeer-review

LanguageEnglish
Pages95-102
JournalJournal of Marketing
Volume76
Issue number1
DOIs
Publication statusPublished - 2012

Cite this

Kronrod, A. ; Grinstein, A. ; Wathieu, L. / Go Green! Should Environmental Messages be so Assertive?. In: Journal of Marketing. 2012 ; Vol. 76, No. 1. pp. 95-102.
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Go Green! Should Environmental Messages be so Assertive? / Kronrod, A.; Grinstein, A.; Wathieu, L.

In: Journal of Marketing, Vol. 76, No. 1, 2012, p. 95-102.

Research output: Contribution to JournalArticleAcademicpeer-review

TY - JOUR

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AU - Grinstein, A.

AU - Wathieu, L.

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SN - 0022-2429

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