Go Green! Should Environmental Messages be so Assertive?

Research output: Contribution to Journal › Article › Academic › peer-review

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{6539d0419eae4e6baaadfe9e3a2df353,

title = "Go Green! Should Environmental Messages be so Assertive?",

author = "A. Kronrod and A. Grinstein and L. Wathieu",

year = "2012",

doi = "10.1509/jm.10.0416",

language = "English",

volume = "76",

pages = "95--102",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "1",

}