Hedonic and Utilitarian Dimensions of Mobile Service Usage

J. Lengauer, A. Dickinger, M.H.P. Kleijnen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationConference Proceedings 36th EMAC Conference
Place of PublicationReykjavik, Iceland
Publication statusPublished - 2007
Event36th European Marketing Academy Conference - Reykjavik, Iceland
Duration: 1 Jan 20071 Jan 2007


Conference36th European Marketing Academy Conference

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