Hedonic and Utilitarian Dimensions of Mobile Service Usage

J. Lengauer, A. Dickinger, M.H.P. Kleijnen

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Conference Proceedings 36th EMAC Conference
Place of Publication	Reykjavik, Iceland
Publisher	EMAC
Publication status	Published - 2007
Event	36th European Marketing Academy Conference - Reykjavik, Iceland Duration: 1 Jan 2007 → 1 Jan 2007

Conference	36th European Marketing Academy Conference
Period	1/01/07 → 1/01/07

Persistent URL (handle)

@inproceedings{74af0123bca94285be25d98d064d72a5,

title = "Hedonic and Utilitarian Dimensions of Mobile Service Usage",

author = "J. Lengauer and A. Dickinger and M.H.P. Kleijnen",

year = "2007",

language = "English",

booktitle = "Conference Proceedings 36th EMAC Conference",

publisher = "EMAC",

note = "36th European Marketing Academy Conference ; Conference date: 01-01-2007 Through 01-01-2007",

}