| Original language | Dutch |
|---|---|
| Title of host publication | Marketing Management Modellen, editie [1.1.5] |
| Place of Publication | Deventer |
| Publisher | Kluwer |
| Pages | 1-64 |
| Publication status | Published - 1999 |
Het wiel van interne marketing
W. de Vries, M. Limburg, S. Wierstra
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic