How Anxiety and Enthusiasm Help Explain the Bandwagon Effect

S.B. Stolwijk, Andreas Schuck, Claes de Vreese

Research output: Contribution to journalArticle

Abstract

This study investigates the role of emotions in the (bandwagon) effect of opinion polls on vote choice. It combines a media content analysis of poll reporting (N = 2,772) on an individual basis with a two wave panel survey (N = 1,064) during the 2013 German Bundestag election campaign. Results show that anxiety and enthusiasm mediate the effect of poll exposure on vote choice. Furthermore, the effect of polls on vote choice is found to be a consequence of how these polls are presented in the media. Polls are more than neutral interim campaign statistics, as they influence vote choice, and do so partly because of the emotions they evoke.
LanguageEnglish
JournalInternational Journal of Public Opinion Research
DOIs
StateAccepted/In press - 2016

Fingerprint

bandwagon effect
voter
anxiety
emotion
Bundestag
media analysis
opinion poll
election campaign
content analysis
campaign
statistics

Keywords

  • opinion polls
  • election campaigns
  • emotions
  • affective intelligence theory
  • media content
  • Panel data
  • Content analysis

Cite this

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title = "How Anxiety and Enthusiasm Help Explain the Bandwagon Effect",
abstract = "This study investigates the role of emotions in the (bandwagon) effect of opinion polls on vote choice. It combines a media content analysis of poll reporting (N = 2,772) on an individual basis with a two wave panel survey (N = 1,064) during the 2013 German Bundestag election campaign. Results show that anxiety and enthusiasm mediate the effect of poll exposure on vote choice. Furthermore, the effect of polls on vote choice is found to be a consequence of how these polls are presented in the media. Polls are more than neutral interim campaign statistics, as they influence vote choice, and do so partly because of the emotions they evoke.",
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How Anxiety and Enthusiasm Help Explain the Bandwagon Effect. / Stolwijk, S.B.; Schuck, Andreas; de Vreese, Claes.

In: International Journal of Public Opinion Research, 2016.

Research output: Contribution to journalArticle

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T1 - How Anxiety and Enthusiasm Help Explain the Bandwagon Effect

AU - Stolwijk,S.B.

AU - Schuck,Andreas

AU - de Vreese,Claes

PY - 2016

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AB - This study investigates the role of emotions in the (bandwagon) effect of opinion polls on vote choice. It combines a media content analysis of poll reporting (N = 2,772) on an individual basis with a two wave panel survey (N = 1,064) during the 2013 German Bundestag election campaign. Results show that anxiety and enthusiasm mediate the effect of poll exposure on vote choice. Furthermore, the effect of polls on vote choice is found to be a consequence of how these polls are presented in the media. Polls are more than neutral interim campaign statistics, as they influence vote choice, and do so partly because of the emotions they evoke.

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KW - election campaigns

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KW - affective intelligence theory

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