How does the global microfinance industry determine its targeting strategy across cultures with differing gender values?

Israel Drori, Ronny Manos, Estefania Santacreu-Vasut, Amir Shoham*

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

In this paper we empirically investigate the role of culture in determining the gender-targeting strategy of microfinance institutions (MFIs). We use female/male grammatical distinctions in language as the manifestation of culturally-inherited gender values. Our findings indicate that grammatical gender distinctions have a significant effect on the targeting strategy of MFIs. Specifically, MFIs target women in cultures where they are most likely to experience financial discrimination. This suggests that MFIs adapt to disparate discriminatory cultures in a way that serves their core mission of outreaching financially-excluded women, particularly where such strategy is most needed.

Original languageEnglish
Article number100985
JournalJournal of World Business
Volume55
Issue number5
DOIs
Publication statusE-pub ahead of print - Mar 2019

Keywords

  • Culture
  • Gender marking in language
  • Gender-discrimination
  • Gender-targeting strategy
  • The global microfinance industry

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