Four studies found that hope to break even explains the disposition effect: people’s hope to break even predicts the tendency to keep the losing stock; people who hold losing (vs. not-losing) stocks had a stronger hope to break (but not hope to make profit) even and thus were more likely to keep the losing stock; reducing the hope attenuates the disposition effect.
|Publication status||Published - Oct 2020|
|Event||Association for Consumer Research 51st Annual Conference - Virtual|
Duration: 1 Oct 2020 → 3 Oct 2020
|Conference||Association for Consumer Research 51st Annual Conference|
|Period||1/10/20 → 3/10/20|