TY - JOUR
T1 - How Satirists Alternate Between Discursive Modes
T2 - An Introduction of the Humoristic Metaphors in Satirical News (HMSN) Typology
AU - Droog, Ellen
AU - Burgers, Christian
AU - Steen, G.J.
PY - 2020
Y1 - 2020
N2 - An important challenge for communication scientists is to characterize and understand hybrid genres. Satirical news is such a hybrid genre and comprises a blend of the genres of comedy, news, and political opinion. This theoretical article aims to contribute to this discussion by further specifying the concept of discursive mode. Discursive modes designate certain communicative orientations toward a particular genre element. We make our argument concrete by introducing a typology of metaphorical humor in satirical news. Our humoristic metaphors in satirical news (HMSN) typology, demonstrates that satirists can realize and switch between 4 different discursive modes through metaphors. These discursive modes comprise different combinations of core rhetorical functions in satirical news (humor, education, and evaluation). We describe each type of metaphor in our typology and present a research agenda identifying key issues that require future research and empirical verification.
AB - An important challenge for communication scientists is to characterize and understand hybrid genres. Satirical news is such a hybrid genre and comprises a blend of the genres of comedy, news, and political opinion. This theoretical article aims to contribute to this discussion by further specifying the concept of discursive mode. Discursive modes designate certain communicative orientations toward a particular genre element. We make our argument concrete by introducing a typology of metaphorical humor in satirical news. Our humoristic metaphors in satirical news (HMSN) typology, demonstrates that satirists can realize and switch between 4 different discursive modes through metaphors. These discursive modes comprise different combinations of core rhetorical functions in satirical news (humor, education, and evaluation). We describe each type of metaphor in our typology and present a research agenda identifying key issues that require future research and empirical verification.
KW - discursive mode
KW - humor
KW - humoristic metaphors in satirical news (HMSN) typology
KW - hybrid genre
KW - metaphors
KW - satirical news
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UR - https://ijoc.org/index.php/ijoc/issue/view/16
M3 - Article
AN - SCOPUS:85099540552
SN - 1932-8036
VL - 14
SP - 3964
EP - 3985
JO - International Journal of Communication
JF - International Journal of Communication
ER -
