How strong is your coffee? The influence of visual metaphors and textual claims on consumers' flavor perception and product evaluation

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@article{9d03c98f830c41e3b73c572b1cb5c38a,

title = "How strong is your coffee? The influence of visual metaphors and textual claims on consumers' flavor perception and product evaluation",

author = "A. Fenko and \{de Vries\}, R. and \{van Rompay\}, T.",

year = "2018",

doi = "10.3389/fpsyg.2018.00053",

language = "Undefined/Unknown",

volume = "9",

journal = "Frontiers in Psychology",

issn = "1664-1078",

publisher = "Frontiers Media SA",

number = "FEB",

}

TY - JOUR

T1 - How strong is your coffee? The influence of visual metaphors and textual claims on consumers' flavor perception and product evaluation

AU - Fenko, A.

AU - de Vries, R.

AU - van Rompay, T.

PY - 2018

Y1 - 2018

UR - https://www.scopus.com/pages/publications/85041738474

U2 - 10.3389/fpsyg.2018.00053

DO - 10.3389/fpsyg.2018.00053

M3 - Article

SN - 1664-1078

VL - 9

JO - Frontiers in Psychology

JF - Frontiers in Psychology

IS - FEB

M1 - 53

ER -