| Original language | English |
|---|---|
| Title of host publication | Handbook of Marketing Analytics |
| Subtitle of host publication | Methods and Applications in Marketing Management, Public Policy, and Litigation Support |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 390-401 |
| Number of pages | 12 |
| ISBN (Electronic) | 9781784716752 |
| ISBN (Print) | 9781784716745 |
| Publication status | Published - 30 Mar 2018 |
| Externally published | Yes |
How time series econometrics helped Inofec quantify online and offline funnel progression and reallocate marketing budgets for higher profits
*Corresponding author for this work
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review