How time series econometrics helped Inofec quantify online and offline funnel progression and reallocate marketing budgets for higher profits

Koen Pauwels*

*Corresponding author for this work

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationHandbook of Marketing Analytics
Subtitle of host publicationMethods and Applications in Marketing Management, Public Policy, and Litigation Support
PublisherEdward Elgar Publishing Ltd.
Number of pages12
ISBN (Electronic)9781784716752
ISBN (Print)9781784716745
Publication statusPublished - 30 Mar 2018
Externally publishedYes

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