How to (Re)Position a Country? A Case Study of the Power of Micro-Marketing

Ido Aharoni, A. Grinstein

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)293-307
JournalPlace Branding and Public Diplomacy
Volume13
Issue number4
DOIs
Publication statusPublished - 2017

Cite this

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title = "How to (Re)Position a Country? A Case Study of the Power of Micro-Marketing",
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journal = "Place Branding and Public Diplomacy",
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How to (Re)Position a Country? A Case Study of the Power of Micro-Marketing. / Aharoni, Ido ; Grinstein, A.

In: Place Branding and Public Diplomacy, Vol. 13, No. 4, 2017, p. 293-307.

Research output: Contribution to JournalArticleAcademicpeer-review

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T1 - How to (Re)Position a Country? A Case Study of the Power of Micro-Marketing

AU - Aharoni, Ido

AU - Grinstein, A.

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JO - Place Branding and Public Diplomacy

JF - Place Branding and Public Diplomacy

SN - 1751-8040

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