“I don't go online, because that is where the skeptics are" - A report on incentive and disincentive structures for research and innovation stakeholders to engage in science communication.

TFL Roedema*, Virgil Rerimassie, Frank Kupper

*Corresponding author for this work

Research output: Book / ReportReportAcademic

Abstract

The current science communication ecosystem is widely diverse: science and society meet at multiple interfaces, communication takes place in several directions, and different models and ideologies are upheld. Moreover, digitalization intensifies the dynamics in this ecosystem in a fundamental manner. How can science communicators move forward purposefully and effectively in this highly complex ecosystem? From the perspective of RETHINK, we view the possibilities for scientists and scientific institutions to communicate and engage with the public and other stakeholders through the internet and online media as an important opportunity to strengthen science-society interactions. Evidently, scientists themselves play a pivotal role in strengthening the interaction between science and society, but in order to benefit from the opportunities of digitalization, they should be willing and able to engage with the public online. So, what motivates scientists to engage with the public, online or offline? What holds them back? The aim of this study is to provide insights into the incentives, disincentives and facilitators and barriers for scientists to engage in science communication.
Original languageEnglish
Number of pages51
DOIs
Publication statusPublished - 30 Apr 2020

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