I don't know. The effect of question polarity on no-opinion answers

N. Kamoen, Jasper van de Pol, A.P.M. Krouwel, Claes de Vreese, Bregje Holleman

Research output: Online publication or Non-textual formOnline publication or WebsiteAcademic

Abstract

A new type of political attitude survey that has gained popularity in Europe and in the United States is the voting advice application (VAA). VAAs provide users with a voting advice based on their answers to a set of attitude questions. In the calculation of this advice, no-opinion answers are excluded. We tested the hypothesis that negative VAA questions lead to more no-opinion answers than their positive equivalents. In a field experiment, visitors (N=41,505) of a VAA developed for the municipality of Utrecht in the Netherlands, were randomly guided to one of the versions of the tool in which the polarity of 16 questions was manipulated. Results do not show an overall effect of question polarity. This overall null finding appears to be caused by contrasting effects for two subtypes of negative questions: Explicit negatives (e.g. not allow) yield more no-opinion answers than their positive counterparts (e.g. allow) do, while the reverse holds for implicit negatives (e.g. forbid).
Original languageEnglish
PublisherAmerican Association for Public Opinion Research.
EditionVol. 11, Issue 2
Media of outputOnline
Publication statusPublished - 15 Mar 2018

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voting
political attitude
popularity
municipality
Netherlands
experiment

Cite this

Kamoen, N. (Author), van de Pol, J. (Author), Krouwel, A. P. M. (Author), de Vreese, C. (Author), & Holleman, B. (Author). (2018). I don't know. The effect of question polarity on no-opinion answers. Online publication or Website, American Association for Public Opinion Research.. Retrieved from http://www.surveypractice.org/article/3222-i-don-t-know-the-effect-of-question-polarity-on-no-opinion-answers
Kamoen, N. (Author) ; van de Pol, Jasper (Author) ; Krouwel, A.P.M. (Author) ; de Vreese, Claes (Author) ; Holleman, Bregje (Author). / I don't know. The effect of question polarity on no-opinion answers. [Online publication or Website].
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title = "I don't know. The effect of question polarity on no-opinion answers",
abstract = "A new type of political attitude survey that has gained popularity in Europe and in the United States is the voting advice application (VAA). VAAs provide users with a voting advice based on their answers to a set of attitude questions. In the calculation of this advice, no-opinion answers are excluded. We tested the hypothesis that negative VAA questions lead to more no-opinion answers than their positive equivalents. In a field experiment, visitors (N=41,505) of a VAA developed for the municipality of Utrecht in the Netherlands, were randomly guided to one of the versions of the tool in which the polarity of 16 questions was manipulated. Results do not show an overall effect of question polarity. This overall null finding appears to be caused by contrasting effects for two subtypes of negative questions: Explicit negatives (e.g. not allow) yield more no-opinion answers than their positive counterparts (e.g. allow) do, while the reverse holds for implicit negatives (e.g. forbid).",
author = "N. Kamoen and {van de Pol}, Jasper and A.P.M. Krouwel and {de Vreese}, Claes and Bregje Holleman",
year = "2018",
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language = "English",
publisher = "American Association for Public Opinion Research.",
edition = "Vol. 11, Issue 2",

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Kamoen, N, van de Pol, J, Krouwel, APM, de Vreese, C & Holleman, B, I don't know. The effect of question polarity on no-opinion answers, 2018, Online publication or Website, American Association for Public Opinion Research..
I don't know. The effect of question polarity on no-opinion answers. Kamoen, N. (Author); van de Pol, Jasper (Author); Krouwel, A.P.M. (Author); de Vreese, Claes (Author); Holleman, Bregje (Author). 2018. American Association for Public Opinion Research.

Research output: Online publication or Non-textual formOnline publication or WebsiteAcademic

TY - ADVS

T1 - I don't know. The effect of question polarity on no-opinion answers

AU - Kamoen, N.

AU - van de Pol, Jasper

AU - Krouwel, A.P.M.

AU - de Vreese, Claes

AU - Holleman, Bregje

PY - 2018/3/15

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N2 - A new type of political attitude survey that has gained popularity in Europe and in the United States is the voting advice application (VAA). VAAs provide users with a voting advice based on their answers to a set of attitude questions. In the calculation of this advice, no-opinion answers are excluded. We tested the hypothesis that negative VAA questions lead to more no-opinion answers than their positive equivalents. In a field experiment, visitors (N=41,505) of a VAA developed for the municipality of Utrecht in the Netherlands, were randomly guided to one of the versions of the tool in which the polarity of 16 questions was manipulated. Results do not show an overall effect of question polarity. This overall null finding appears to be caused by contrasting effects for two subtypes of negative questions: Explicit negatives (e.g. not allow) yield more no-opinion answers than their positive counterparts (e.g. allow) do, while the reverse holds for implicit negatives (e.g. forbid).

AB - A new type of political attitude survey that has gained popularity in Europe and in the United States is the voting advice application (VAA). VAAs provide users with a voting advice based on their answers to a set of attitude questions. In the calculation of this advice, no-opinion answers are excluded. We tested the hypothesis that negative VAA questions lead to more no-opinion answers than their positive equivalents. In a field experiment, visitors (N=41,505) of a VAA developed for the municipality of Utrecht in the Netherlands, were randomly guided to one of the versions of the tool in which the polarity of 16 questions was manipulated. Results do not show an overall effect of question polarity. This overall null finding appears to be caused by contrasting effects for two subtypes of negative questions: Explicit negatives (e.g. not allow) yield more no-opinion answers than their positive counterparts (e.g. allow) do, while the reverse holds for implicit negatives (e.g. forbid).

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Kamoen N (Author), van de Pol J (Author), Krouwel APM (Author), de Vreese C (Author), Holleman B (Author). I don't know. The effect of question polarity on no-opinion answers American Association for Public Opinion Research.. 2018.