Image Congruence and the Adoption of Service Innovations

M.H.P. Kleijnen, K. de Ruyter, I.H. Andreassen

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Conference AMA Frontiers in Services Conference
Place of Publication	Miami, Florida
Publisher	AMA
Publication status	Published - 2004
Event	13th Annual AMA Frontiers in Services Conference - Miami, Florida Duration: 1 Jan 2004 → 1 Jan 2004

Conference	13th Annual AMA Frontiers in Services Conference
Period	1/01/04 → 1/01/04

Persistent URL (handle)

@inproceedings{ef0c46a231304c16813715dedc6bc7e2,

title = "Image Congruence and the Adoption of Service Innovations",

author = "M.H.P. Kleijnen and {de Ruyter}, K. and I.H. Andreassen",

year = "2004",

language = "English",

booktitle = "Conference AMA Frontiers in Services Conference",

publisher = "AMA",

note = "13th Annual AMA Frontiers in Services Conference ; Conference date: 01-01-2004 Through 01-01-2004",

}