Implicit measurement games: Using casual games to measure psychological responses to ads

I.E. Vermeulen, E. Das, R. Duiven, A.E. Batenburg, C.J. Beukeboom, J.F. Hoorn, D. Oegema

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationCutting Edge International Research
EditorsR. Terlutter, S. Diehl, S. Okazaki
Place of PublicationWiesbaden
PublisherGabler Verlag
Pages199-214
Number of pages16
ISBN (Print)3834921114, 9783834921116
Publication statusPublished - 2010

Publication series

NameEAA Advances in Advertising Research
NumberVolume 1

Cite this

Vermeulen, I. E., Das, E., Duiven, R., Batenburg, A. E., Beukeboom, C. J., Hoorn, J. F., & Oegema, D. (2010). Implicit measurement games: Using casual games to measure psychological responses to ads. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Cutting Edge International Research (pp. 199-214). (EAA Advances in Advertising Research; No. Volume 1). Wiesbaden: Gabler Verlag.