@inbook{7584738a866c4bc0ac905c3ba3bd54fb,
title = "Implicit measurement games: Using casual games to measure psychological responses to ads",
author = "I.E. Vermeulen and E. Das and R. Duiven and A.E. Batenburg and C.J. Beukeboom and J.F. Hoorn and D. Oegema",
year = "2010",
language = "English",
isbn = "3834921114",
series = "EAA Advances in Advertising Research",
publisher = "Gabler Verlag",
number = "Volume 1",
pages = "199--214",
editor = "R. Terlutter and S. Diehl and S. Okazaki",
booktitle = "Cutting Edge International Research",
}