Increasing profit margins of innovations: an empirical analysis of firms' pricing practices

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationWorldwide Marketing?
EditorsJ. Munuera
Place of PublicationMurcia, Spanje
Publication statusPublished - 2004
EventEMAC Conference, 18-21 mei 2004 - Murcia, Spanje
Duration: 1 Jan 20041 Jan 2004


ConferenceEMAC Conference, 18-21 mei 2004

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