Increasing profit margins of innovations: an empirical analysis of firms' pricing practices

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Worldwide Marketing?
Editors	J. Munuera
Place of Publication	Murcia, Spanje
Publisher	EMAC
Publication status	Published - 2004
Event	EMAC Conference, 18-21 mei 2004 - Murcia, Spanje Duration: 1 Jan 2004 → 1 Jan 2004

Conference	EMAC Conference, 18-21 mei 2004
Period	1/01/04 → 1/01/04

Persistent URL (handle)

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title = "Increasing profit margins of innovations: an empirical analysis of firms' pricing practices",

author = "R.T. Frambach and P. Ingenbleek and T.M.M. Verhallen",

year = "2004",

language = "English",

editor = "J. Munuera",

booktitle = "Worldwide Marketing?",

publisher = "EMAC",

note = "EMAC Conference, 18-21 mei 2004 ; Conference date: 01-01-2004 Through 01-01-2004",

}

TY - GEN

T1 - Increasing profit margins of innovations: an empirical analysis of firms' pricing practices

AU - Frambach, R.T.

AU - Ingenbleek, P.

AU - Verhallen, T.M.M.

PY - 2004

Y1 - 2004

M3 - Conference contribution

BT - Worldwide Marketing?

A2 - Munuera, J.

PB - EMAC

CY - Murcia, Spanje

T2 - EMAC Conference, 18-21 mei 2004

Y2 - 1 January 2004 through 1 January 2004

ER -