Increasing profit margins of innovations: an empirical analysis of firms' pricing practices

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationWorldwide Marketing?
EditorsJ. Munuera
Place of PublicationMurcia, Spanje
PublisherEMAC
Publication statusPublished - 2004
EventEMAC Conference, 18-21 mei 2004 - Murcia, Spanje
Duration: 1 Jan 20041 Jan 2004

Conference

ConferenceEMAC Conference, 18-21 mei 2004
Period1/01/041/01/04

Cite this

Frambach, R. T., Ingenbleek, P., & Verhallen, T. M. M. (2004). Increasing profit margins of innovations: an empirical analysis of firms' pricing practices. In J. Munuera (Ed.), Worldwide Marketing? Murcia, Spanje: EMAC.
Frambach, R.T. ; Ingenbleek, P. ; Verhallen, T.M.M. / Increasing profit margins of innovations: an empirical analysis of firms' pricing practices. Worldwide Marketing?. editor / J. Munuera. Murcia, Spanje : EMAC, 2004.
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Frambach, RT, Ingenbleek, P & Verhallen, TMM 2004, Increasing profit margins of innovations: an empirical analysis of firms' pricing practices. in J Munuera (ed.), Worldwide Marketing?. EMAC, Murcia, Spanje, EMAC Conference, 18-21 mei 2004, 1/01/04.

Increasing profit margins of innovations: an empirical analysis of firms' pricing practices. / Frambach, R.T.; Ingenbleek, P.; Verhallen, T.M.M.

Worldwide Marketing?. ed. / J. Munuera. Murcia, Spanje : EMAC, 2004.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

TY - GEN

T1 - Increasing profit margins of innovations: an empirical analysis of firms' pricing practices

AU - Frambach, R.T.

AU - Ingenbleek, P.

AU - Verhallen, T.M.M.

PY - 2004

Y1 - 2004

M3 - Conference contribution

BT - Worldwide Marketing?

A2 - Munuera, J.

PB - EMAC

CY - Murcia, Spanje

ER -

Frambach RT, Ingenbleek P, Verhallen TMM. Increasing profit margins of innovations: an empirical analysis of firms' pricing practices. In Munuera J, editor, Worldwide Marketing?. Murcia, Spanje: EMAC. 2004