Increasing User Engagement on Blockchain Applications through Persuasive Design

Manuel Knott, Anne-Sophie Mayer, Franz Strich, Marina Fiedler

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Abstract

Blockchain gives rise to many new applications and use cases and has already markedly changed several industries, such as financial services, energy and utilities, or healthcare. Although blockchain could potentially be used disruptively for end-user applications as well, utilizing it remains poor. It appears that the unconvincing design of many end-user blockchain applications leads to insufficient user engagement. To investigate the influence of design aspects on users’ engagement of blockchain end-user applications, we developed a blockchain application for the creative industries based on the principles of persuasive design. Hereby, we aim to contribute to research in the blockchain context on how end-user applications need to be designed to increase user engagement. By using a design science research process, we can ultimately provide a total of seven recommendations for developing persuasive blockchain applications for end-users.
Original languageEnglish
Title of host publicationProceedings of the 55th Hawaii International Conference on System Sciences
EditorsTung X. Bui
Place of PublicationHonolulu
PublisherHICSS
Pages6063-6072
Number of pages10
ISBN (Electronic)9780998133157
Publication statusPublished - 2022
EventProceedings of the 55th Hawaii International Conference on System Sciences -
Duration: 4 Jan 2022 → …

Conference

ConferenceProceedings of the 55th Hawaii International Conference on System Sciences
Period4/01/22 → …

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