TY - GEN
T1 - Individualism and collectivism in trade agents
AU - Hofstede, Gert Jan
AU - Jonker, Catholijn M.
AU - Verwaart, Tim
PY - 2008
Y1 - 2008
N2 - Agent-Based Modeling can contribute to the understanding of international trade processes. Models for the effects of culture and cultural differences on agent behavior are required for realistic agent-based simulation of international trade. This paper makes a step toward modeling of culture in agents. The focus is one of the five dimensions of culture according to Hofstede: individualism versus collectivism. The paper presents an analysis based on social science literature about national cultures. For cultural differentiation of agent behavior, rules are formulated for individualist versus collectivist agent behavior with respect to negotiations, cooperation or defection in the delivery phase of transactions, trade partner selection, and trust. Example computations demonstrate the feasibility in multi-agent simulations. © 2008 Springer-Verlag Berlin Heidelberg.
AB - Agent-Based Modeling can contribute to the understanding of international trade processes. Models for the effects of culture and cultural differences on agent behavior are required for realistic agent-based simulation of international trade. This paper makes a step toward modeling of culture in agents. The focus is one of the five dimensions of culture according to Hofstede: individualism versus collectivism. The paper presents an analysis based on social science literature about national cultures. For cultural differentiation of agent behavior, rules are formulated for individualist versus collectivist agent behavior with respect to negotiations, cooperation or defection in the delivery phase of transactions, trade partner selection, and trust. Example computations demonstrate the feasibility in multi-agent simulations. © 2008 Springer-Verlag Berlin Heidelberg.
UR - https://www.scopus.com/pages/publications/48249140205
U2 - 10.1007/978-3-540-69052-8_52
DO - 10.1007/978-3-540-69052-8_52
M3 - Conference contribution
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 492
EP - 501
BT - New Frontiers in Applied Artificial Intelligence - 21st International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2008, Proceedings
T2 - 21st International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2008
Y2 - 18 June 2008 through 20 June 2008
ER -