Industry Evolution and Effects of Breadth and Depth of Experience on Product Development Outcomes

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

The growth and strategic renewal of a firm depend on its ability to continually develop successful products. Central in explaining why some firms fare better in these efforts is the role of experience. Existing research suggests that we must distinguish between breadth and depth of experience. Still, there is a lack of general understanding when each type of experience is useful in product development outcomes. In understanding the value of types of experience, focusing only on the firm and not taking into account for the evolutionary changes within the industry is problematic. This paper overcomes this shortcoming by arguing that the effect of experience breadth and depth on product performance is determined by three major evolutionary changes in an industry: discontinuous technological changes, market demand changes, and industry maturation through industry lifecycle phases. Findings from the US Video Game Industry from 1995 to 2008 is consistent with most theoretical predictions on the effects of evolutionary changes on the value of depth and breadth of experience in new product development performance. Results hold implications on studies of capability development through learning and product development.\n
Original languageEnglish
JournalAcademy of Management Proceedings
Volume2015
Issue number1
DOIs
Publication statusPublished - 1 Jan 2015

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Industry effects
Product development
Industry evolution
Evolutionary
Industry
Industry life cycle
Maturation
Technological change
Video game industry
Market demand
Prediction
Strategic renewal
New product development

Cite this

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Industry Evolution and Effects of Breadth and Depth of Experience on Product Development Outcomes. / Ozalp, Hakan.

In: Academy of Management Proceedings , Vol. 2015 , No. 1 , 01.01.2015.

Research output: Contribution to JournalArticleAcademicpeer-review

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