Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale

R.T. Frambach, H. van Herk, Manoj K. Agarwal

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationRejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference
Place of PublicationMilan, Italy
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2005

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