Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale

R.T. Frambach, H. van Herk, Manoj K. Agarwal

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationRejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference
Place of PublicationMilan, Italy
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2005

Cite this

Frambach, R. T., van Herk, H., & Agarwal, M. K. (2005). Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale. In Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference Milan, Italy: European Marketing Academy (EMAC).
Frambach, R.T. ; van Herk, H. ; Agarwal, Manoj K. / Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale. Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. Milan, Italy : European Marketing Academy (EMAC), 2005.
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Frambach, RT, van Herk, H & Agarwal, MK 2005, Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale. in Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. European Marketing Academy (EMAC), Milan, Italy.

Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale. / Frambach, R.T.; van Herk, H.; Agarwal, Manoj K.

Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. Milan, Italy : European Marketing Academy (EMAC), 2005.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

TY - GEN

T1 - Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale

AU - Frambach, R.T.

AU - van Herk, H.

AU - Agarwal, Manoj K.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference

PB - European Marketing Academy (EMAC)

CY - Milan, Italy

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Frambach RT, van Herk H, Agarwal MK. Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale. In Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. Milan, Italy: European Marketing Academy (EMAC). 2005