Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference
Place of Publication	Milan, Italy
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2005

Persistent URL (handle)

@inproceedings{ab13e69c5f5e40b2abae220381079796,

title = "Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale",

author = "R.T. Frambach and \{van Herk\}, H. and Agarwal, \{Manoj K.\}",

year = "2005",

language = "English",

booktitle = "Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference",

publisher = "European Marketing Academy (EMAC)",

}

Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale. / Frambach, R.T.; van Herk, H.; Agarwal, Manoj K.
Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. Milan, Italy: European Marketing Academy (EMAC), 2005.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale

AU - Frambach, R.T.

AU - van Herk, H.

AU - Agarwal, Manoj K.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference

PB - European Marketing Academy (EMAC)

CY - Milan, Italy

ER -