Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Tony Haitao Cui*, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, Sriraman Venkataraman

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Fingerprint

Dive into the research topics of 'Informational Challenges in Omnichannel Marketing: Remedies and Future Research'. Together they form a unique fingerprint.

Business & Economics