Innovate or Die.

P.K. Jagersma

Research output: Contribution to JournalArticleAcademic


Concentrates on innovation as an under-exploited path to success in the business community, though reckons becoming innovative is not easy. Suggests innovative companies have a number of common characteristics, which are ten strategies to be implemented to create success, these are listed in full. States the innovation process requires a tailored corporate strategy and dedicated execution to be a success, as in the case of companies such as Apple, Microsoft, Starbucks, and Bang and Olufsen. © 2003, MCB UP Limited
Original languageEnglish
Pages (from-to)25-28
Number of pages4
JournalThe Journal of Business Strategy
Issue numberwinter
Publication statusPublished - 2003


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