Innovative marketing strategies for national industrial flagships: Brand repositioning for accessing upscale markets

A. Todiras, P. Nijkamp, S. Rafijevas

Research output: Working paper / PreprintWorking paperProfessional

196 Downloads (Pure)
Original languageEnglish
Place of PublicationAmsterdam
PublisherFaculty of Economics and Business Administration
Number of pages27
Publication statusPublished - 2011

Publication series

NameResearch Memorandum

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