Integration of Generative AI in the Digital Markets Act: Contestability and Fairness from a Cross-Disciplinary Perspective

Ayse Gizem Yasar; Andrew Chong; Evan Dong; Thomas Gilbert; Sarah Hladikova; Carlos Mougan; Xudong Shen; Shubham Singh; Ana-Andreea Stoica; Savannah Thais

doi:10.2139/ssrn.4769439

Integration of Generative AI in the Digital Markets Act: Contestability and Fairness from a Cross-Disciplinary Perspective

Ayse Gizem Yasar, Andrew Chong, Evan Dong, Thomas Gilbert, Sarah Hladikova, Carlos Mougan, Xudong Shen, Shubham Singh, Ana-Andreea Stoica, Savannah Thais

Political Science and Public Administration

Research output: Contribution to Journal › Article › Academic › peer-review

Abstract

The EU's Digital Markets Act (DMA) aims to address the lack of contestability and unfair practices in digital markets. But the current framework of the DMA does not adequately cover the rapid advance of generative AI. As the EU adopts AI-specific rules and considers possible amendments to the DMA, this paper suggests that generative AI should be added to the DMA's list of core platform services. This amendment is the first necessary step to address the emergence of entrenched and durable positions in the generative AI industry.

Original language	English
Journal	SSRN Electronic Journal
DOIs	https://doi.org/10.2139/ssrn.4769439
Publication status	Published - 2024

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abstract = "The EU's Digital Markets Act (DMA) aims to address the lack of contestability and unfair practices in digital markets. But the current framework of the DMA does not adequately cover the rapid advance of generative AI. As the EU adopts AI-specific rules and considers possible amendments to the DMA, this paper suggests that generative AI should be added to the DMA's list of core platform services. This amendment is the first necessary step to address the emergence of entrenched and durable positions in the generative AI industry.",

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AU - Dong, Evan

AU - Gilbert, Thomas

AU - Hladikova, Sarah

AU - Mougan, Carlos

AU - Shen, Xudong

AU - Singh, Shubham

AU - Stoica, Ana-Andreea

AU - Thais, Savannah

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AB - The EU's Digital Markets Act (DMA) aims to address the lack of contestability and unfair practices in digital markets. But the current framework of the DMA does not adequately cover the rapid advance of generative AI. As the EU adopts AI-specific rules and considers possible amendments to the DMA, this paper suggests that generative AI should be added to the DMA's list of core platform services. This amendment is the first necessary step to address the emergence of entrenched and durable positions in the generative AI industry.

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JO - SSRN Electronic Journal

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Integration of Generative AI in the Digital Markets Act: Contestability and Fairness from a Cross-Disciplinary Perspective

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